Crazy People Podcast Episode #18: Will Nitze

**Episode #018 of the Crazy People Podcast: The Brain Behind IQBAR with Will Nitze**

Join Russ Broomell and Maurice Hofmann on a captivating dive into the world of brain nutrition with none other than Will Nitze, the mastermind behind the revolutionary IQBAR. After receiving an education from Harvard, Nitze's personal journey from suffering chronic cognitive ailments due to a high-carb diet, to rediscovering mental clarity is nothing short of inspiring. 

In this episode, Nitze provides an intimate look into the challenges of starting a nutrition company. He touches on the perils of expansion, explaining how a premature move into global markets could have detracted from the brand's core essence. Listeners will be on the edge of their seats hearing about the early days of IQBAR, when the weight of a massive client's expectations hung in the balance as production hurdles threatened to derail the company's promising start.

If you've ever wondered how dietary choices can impact cognitive function, or are curious about the behind-the-scenes hurdles of launching a successful nutrition brand, this episode is a must-listen!